James Usback

Senior Consultant

James comes to Strativity with over 20 years of experience in both B2B & B2C contexts across a wide range of sectors including Hospitality, Tourism, Media & Advertising, Telecommunications and Technology. He brings an intentional and structured focus on the customer to all business challenges with an ability to engage stakeholders and articulate the optimal path forward. James consults to organisations in the areas of customer centricity, journey mapping, and change management.  He brings a diverse range of skills including stakeholder management, people and operational engagement, training, research and reporting, system and process improvement, and contact centre management.  In addition to his role as a Senior Consultant with Strativity, he was also the General Manager of Touchpoint Dashboard for 3 years, our unique journey management platform that enables organisations to capture insights and optimise customer journeys in real time. James holds an Associate Diploma in Business Management from the Canberra Institute of Technology.

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