Michael Haynes

Director

Michael is a Customer and Marketing Strategy Specialist. For over 20 years, he has worked with companies in both B2B and B2C contexts across a range of industries including Professional Services, Financial Services, IT, Telecommunications and Transportation to develop and implement customer driven strategies that improve business performance. Michael has a strong passion in helping leaders and employees achieve their full potential. He brings skills in customer insight, research, marketing and all aspects of strategy development and execution. Prior to joining Strativity, Michael was the Head of Customer Research and Analysis at Telstra Wholesale. He holds an MBA in Marketing and International Business from Dalhousie University in Canada and is a member of the Executive Scholar Program at the Kellogg School of Management in the US where he completed Executive Education courses in Customer Insights, B2B Marketing Strategy and Business Growth Strategy. In addition, Michael authored his first book in 2018: Listen, Innovate, Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business (B2B) Customers.

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